With more than twenty-five years working in the outdoor industry I have applied myself across many channels. From my start as a sales associate I have expanded my experience base into management, visual display management, retail marketing management as well as visual field merchandising on regional and national level.
Beyond the retail environment my experience extends into trade show booth logistics. Starting with conceptualizing and coordinating with marketing stories to moving into fabrication, packing and transport, set up and tear down. Trade show installations also include coordinating the visual team and the sales team for a seamless execution of the trade show booth and event.
In the field my passion for preparing and presenting retail environments has taken me all over the country. In shops large and small I have helped retailers balance the look, feel, and flow of their stores to bring a meaningful and engaging experience to the customers.
Retail is about people and in these shops I have had the pleasure of working with staff. My sole purpose is giving them the most professional, enthusiastic and passionate merchandising visit I can. The information I communicate to them includes not only merchandising tips that they can deploy, but also how to engage the customer to build a meaningful relationship and satisfy their needs. The relationship I have with them can be a reflection of the relationship they can develop with the customer.
My merchandising trips have taken me all over the
country visiting and working with these shops.
Outdoors Inc. Memphis TN.
River Sports Outfitters, Knoxville, TN.
Mossy Creek Fly Fishing, Harrisonburg, VA
Little River Trading Company, Maryville, TN.
Pack Rat Outdoor Center Fayetteville, AR.
Gearhead Outfitters, Jonesboro, AR.
Buffalo Peak Outfitters, Jackson MS.
Sun & Ski, TX, OK.
Backwoods, TX, OK, KS.
Eagle Eye Outfitters, AL.
Mountain High Outfitters, Atlanta, GA.
Rock Creek Outfitters, Chattanooga, TN.
REI, TX, GA, CO, UT, AK.
Breck Sports, Beaver Run Breckinridge, CO.
Scheels Sports, Salt Lake City UT, Sparks, NV.
U.S Outdoor Store, Portland, OR.
Next Adventure, Portland OR.
Mountain Hardwear Store, Portland, OR and Seattle, WA.
Mountain Hardwear Friends & Family Store, Richmond, CA.
Sports Basement, San Francisco, CA.
Tahoe Sports Ltd, Lake Tahoe, CA.
Beaver Sports, Fairbanks, AK.
Prospector Outfitters, Fairbanks, AK.
Wooly Rhino, Fairbanks, AK.
Gander Mountain, TX, MS, KS, MN.
Dicks Sporting Goods
Summit Hut, Tucson, AZ.
Mountain Sports, Bristol, TN.
Trail Creek Outfitters, Glen Mills, PA.
Out There Outfitters, Wayne, PA.
Quest Outdoors, Louisville, KY.
Bivouac, Ann Arbor, MI.
Bill & Pauls Ski Haus, Grand Rapids, MI.
The Painted Trout, Dexter, MI.
Uncle Dans Outdoor Store, Chicago, IL.
Bob Wards Sports & Outdoors, Bozeman and Missoula, MT.
Jackson Hole Sports, Teton Village, Jackson, WY.
Teton Mountaineering, Jackson, WY.
North 40 Outfitters, Coeur d’Alene