As an RVM for the Mid-Atlantic region I collaborate with our retail teams deploying go-to market brand campaigns for maximum impact and visibility in our retail stores that strengthen Patagonia’s mission statement through our product stories. It’s not only fun to work alongside liked minded individuals that want to Save our Home Planet but also a privilege to service our wholesale partners across my territory and positively impact their business through merchandising presentation stories the fit and work in their spaces.
This Is a 3D Merchandise plan for Patagonia, Pittsburgh. The stores entire seasonal assortment is imported into a built out 3D model of the store. The assortment is merchandised by specific seasonal campaigns and initiatives set by the planning and marketing teams. All teams sportswear, alpine, run, have a deliberate presentation within the walls of all the stores that give the brand a similar feel in different markets.